Computer, meet a fist.

Date: February 9, 2017

Author: admin

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The Trouble with Trolling

It’s easy to think of trolls as crazed narcissistic psychopathic sadists, but anyone can be a troll. It’s an activity, not an identity, because the Internet is a deceptively “safe place” to put negativity and leave it like it never existed. Chronic trolls, however, do fit certain patterns: mostly Internet-savvy white males and other bored disaffected demographics. And, in the rarest of occasions, trolls are working their paid jobs. The…

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Protecting a Brand from Contagion (Part 2)

Last time, we discussed the “heuristic of contagion” and how promotional failures through scandal can “infect” your brand with negative associations that you will find very difficult to dispel. The simplest way to prevent damage from contagion is neither quick nor easy: prevent contagion itself. Thorough research and investment in human resources and due diligence when preparing promotions prevent most of the scandals that would sully and destroy organizations and…

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Protecting a Brand from Contagion (Part 1)

Scandal in the Era of Internet Vigilantism The evolution of the public relations nightmare is fascinating history. Media used to move so slow that, when panic threatened the teenage United States, the authors of The Federalist Papers had nearly a year to calm people before a decision could be made on the future of the nation. Digital communications and social media mean that ideas cannot wait. They are contagious and…

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The Battle for the Internet: Seniors and Health (Part 2)

“I can’t even think about the Internet. Sometimes I imagine it like all the world’s newspapers taped together.” “I watch people who know how to use the Internet phones and I feel like I’m stuck in slow-motion, watching the rest of the world move by.” “I’d rather spend an hour waiting to speak to someone on the phone than try to find the answer online.” These are the voices of…

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The Battle for the Internet: Seniors and Health (Part 1)

First in a series of user experience and information architecture challenges to the public good When are the three most likely times a senior citizen will call a younger family member? The first two – holidays and birthdays – stand to reason, but the third – help with a technical task – suggest that some people in user experience are not doing their jobs. It is no secret that campaigns…

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